Experience
Professional Experience & Background
I've been solving complex marketing technology problems since I was 16 — turning what started as curiosity about how systems work into a career architecting revenue-driving solutions.
The Person Behind the Work
More than a resume
My analytical nature and love for problem-solving naturally led me to this field — I'm the type of person who sees a broken funnel as a puzzle to solve, not a headache to avoid. I thrive on the challenge of making complex systems work seamlessly together.
When I'm not diving deep into marketing technology, you'll find me swimming (my current favorite way to clear my head), playing piano, or strategizing over a chess game. I'm passionate about travel and have explored 6 countries so far, with many more on the list.
Music energizes me — especially house music and festivals like Tomorrowland and Untold. Recently married in December 2024 and recently welcomed our first child — which adds even more motivation to build sustainable, scalable solutions for clients.
Career
Professional Journey
Marketing Technology Architect
Profitable Media
Lead complex marketing technology implementations and revenue optimization projects for scaling businesses ($3–10M revenue range). Architect integrated solutions spanning membership platforms, CRM migrations, email deliverability, and conversion optimization systems.
- Leading DIY/Crafts Platform: Architected full-stack membership platform generating 15K signups (9K annual), recovered $80K revenue through billing migration, implemented BI analytics dashboard
- Wellness Research Company: Resolved critical email deliverability issues affecting 10M monthly emails, improving provider deliverability from 2–4% to 33% open rates
- 8-Figure Health Coaching Business: Led operational turnaround of largest client account — hired 6 developers, trained 2 AMs, implemented automated QC and simultaneous testing capabilities
- CPA Marketing Network: Managed complex affiliate tracking architecture across multiple platforms with automated reconciliation systems
- Developed complexity scoring systems for capacity planning and resource allocation across client accounts
- Built internal automation systems for ticket escalation, account health monitoring, and performance tracking
AI Strategy Manager
We Build Trades
Pioneered AI transformation initiatives for UK-based marketing agency serving tradesmen (HVAC, roofing, EV installers). Led development and deployment of AI-powered systems across client operations.
- Developed and deployed AI chatbots to 24 client accounts, improving lead qualification and booking rates 15–20% for tradesmen businesses
- Architected transition from custom chatbot solution to CloseBot platform, increasing efficiency and scalability
- Implemented AI-powered content generation systems for ad copy, blog content, and video transcription workflows
- Established cold email outreach channel including lead enrichment, validation, and automated sequences
- Created new revenue stream: $800 implementation fee + $795 monthly recurring per deployment ($17.5K total MRR across 22 clients)
- Managed and trained AI implementation assistant to support deployment across client base
Marketing Technology Officer
Network Marketing Pro
Quickly promoted to MarTech chief, handling all marketing technology and executing marketing plans for virtual events serving 50K+ attendees.
- Developed & executed marketing strategies and funnels to sell event tickets with complex backends and differentiated checkouts based on varying pricing strategies
- Oversaw team of developers and created REST API bridge to Node.JS server managing close to 50K virtual event attendees
- Responsible for tech stack maintenance and initial migration of all websites to AWS
- Created comprehensive Infusionsoft CRM campaigns with automations ensuring smooth marketing operations
Independent Marketing Technology Contractor
Upwork & Direct Clients
Built foundational expertise serving 50+ clients across diverse industries, specializing in marketing automation, CRM implementations, and funnel optimization. Maintained top-rated freelancer status while developing expertise across multiple marketing technology platforms.
- Marketing automation and CRM implementations (Infusionsoft, ActiveCampaign, HubSpot)
- Complex funnel building and conversion optimization
- Third-party integrations and API connections
- Email marketing strategy and execution
- Landing page optimization and A/B testing
- Analytics setup and conversion tracking
Education
Bachelor's in Political Sciences
Lahore University of Management Sciences
2017 – 2021
Certifications
Expertise
Core Competencies
Marketing Technology Platforms
Technical Skills
- API Integrations & Custom Development
- Marketing Automation Architecture
- Cross-Platform Data Synchronization
- Email Deliverability & Infrastructure
- AI Implementation & Workflow Automation
- Database Management & BI Analytics
Strategic Capabilities
- Revenue Systems Architecture
- Crisis Management & Account Turnarounds
- Team Building & Process Development
- Complex Integration Planning
- Performance Optimization & Scaling
Ready to discuss how I can help architect your next growth phase?
Let's talk about your challenges and what's possible.